Director of Marketing and Communications
Victoria and Albert Museum, London
3:50 PM INTERNATIONAL TRAILBALZER: A 365-day strategy: The formula to driving revenue in cultural attractions all year round
- Debating successful models from memberships to ticket sales
- Securing sponsorships and philanthropic funding
- Special exhibitions and cultural festivals: Developing your events calendar
- Creating loyalty: How to attract repeat visits from locals and internationals
1:00 PM Reaching a global audience. Top marketing tactics to make your cultural attraction unmissable
World renowned tourism cultural hot spots are those with an exceptional marketing strategy in place driving the development, management and promotion of their destination/attraction over specific periods of time. From attracting a global audience, developing a strong brand identity to key partnerships, the marketing strategy plays a vital role in shaping the success and sustainability of the tourist destination.
This interactive class will:
Demonstrate the key components of a successful marketing strategy essential to becoming the number attraction.
Insights from a leading tourism marketer this masterclass will combine insightful keynote presentations with open discussions to ensure you get the answers to all your burning questions!