22 - 23 October, 2018
Dubai, United Arab Emirates

Benjamin Piper

Partner, Design Principal
Killa Design

Ben Piper is a Design Director with 17 years of experience in architecture. He is basedin Dubai for the last 10 years. He is an experienced team leader with anexcellent ability to work across varying disciplines and cultures. He hasworked with a variety of global practices including Gensler, Halcrow, Atkins,Perkins + Will and Killa Partnership in designing hotel, residential andmixed-use developments in the Middle East, India, China, US and the UK.

12:45 PM Panel discussion: Museum development: Connecting cultural tourists through museum design and development

Museums offer an artistic, historical and scientific importance to society, but how can they compete with commercial tourist hotspots and engage tourists? Museums with a strong brand or those that have iconic buildings are increasingly used as cultural motifs in destination marketing strategies, but what else can museum developers do to make sure they are the number one tourist destination? This session will discuss strategies beyond brand building and demonstrate how all museums have the opportunity to engage cultural tourists.


1:30 PM Panel discussion: Stakeholder collaboration: The role of stakeholder and partnership collaboration in cultural tourism

Relationships and collaboration of various stakeholders can be the key to long-term sustainability, competitiveness and survival in terms of tourism competitiveness. In sustainable cultural tourism, there are multiple goals in array of stakeholder’s interest. From tour operators, airport and hotels to governments, all stakeholders can benefit from working together. This session will discuss how to generate strong relationships in cultural tourism as well as have a clear understanding of each stakeholder’s objectives.

Check out the incredible speaker line-up to see who will be joining Benjamin.

Download The Latest Agenda