22 - 24 October, 2018
Roda Al Bustan, Dubai, UAE

Day One: Exclusive Strategy Tours & Site Visits: Monday, 22 October 2018

An experiential day where we take you on a strategy journey through some of the most impressive current and upcoming projects in Dubai.
We’ll also include a deep-dive workshop which will equip you with detailed approaches to destination marketing as well as digital art and content for visitor engagement!

9:00 am - 9:15 am Welcome address by IQPC

9:15 am - 10:45 am Tour One: Museum spotlight tour

Step into the museum and immerse yourself into the history of Dubai.
A senior representative will walk you through the museum and explain key strategies to improve visitor attendance.
The tour will cover insights related to:
  • Unique design and engineering challenges in constructing the project
  • Storytelling and theming strategy and how this was integrated into the project design
  • Crowd sourcing collections and exhibits
  • Visitor engagement and experience initiatives
  • The role of technology and digital

10:45 am - 11:00 am Networking break

11:00 am - 12:00 pm Resume Tour One

12:00 pm - 1:00 pm Lunch break

1:00 pm - 3:00 pm Tour Two: Heritage spotlight tour

An exclusive insight into a heritage site restored and revamped to showcase Dubai’s rich history and Emirati heritage.
The tour will cover insights related to:
  • Unique design and engineering challenges in constructing the project
  • Storytelling and theming strategy and how this was integrated into the project design
  • Heritage conservation and preservation
  • Balancing local tradition with tourism
  • Visitor engagement and experience initiatives
  • The role of technology and digital

3:00 pm - 3:00 pm End of day

The published programme is correct at time of printing. However, given the seniority of our speakers and the nature of their roles, speakers may subsequently substitute or remove themselves from the programme. This is always regrettable, and we will always try to replace the speaker with a speaker with equivalent insight.